*****TRIGGER WARNING: mention of sexual and carnist violence.*****
The picture below ahows an advert for a food truck in Cambridge (near the train station), depicting a male chef hugging a sausage in a seemingly flirty way. The sausage is given seductive traits such as long eyelashes and red lips. At first glance the image looks harmless, jokey and perhaps ironic. If we dig a little deeper with our understanding of what carol Adams calls 'the sexual politics of meat', we soon realise the danger of this image.
The animal whose body was butchered to become a sausage has become an absent referent, deprived of their identity and individuality. Further the sexualisation of the reappropriated animal body and her flesh implies femininity through the use of anthropomorphic -and specifically feminised- symbols. The end result portrays femininity as readiness to be consumed by the (hu)man. This depicts perfectly how eating meat is perpetuating masculinity as well as rape culture.
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